Timing can make or break many things: heating leftover pizza in the microwave, delivering a punchline for a joke, booking Era’s Tour concert tickets — and it’s no less important when it comes to the best time to post on Twitter.
The social media platform now known as X is evolving, but the factors you should consider if you’re looking to grow your following have largely stayed the same.
Posting your tweets at the right time might not be as critical as, say, preventing soggy pizza, but it’s still an important consideration when it comes to your social media marketing strategy. You might be thinking: X no longer has a chronological feed — how can the time you post matter so much when Twitter’s algorithm is in the driver’s seat?
Posting times might not be as vital as they were in Twitter’s early days, but they still seem to affect content performance. Remember: X/Twitter’s algorithm values engagement — which is why we used engagement rate as the metric to measure the success of more than 1 million tweets sent through Buffer.
Our findings were fascinating — we uncovered definite patterns in what posting times tend to get more engagement than others, what days of the week are the best (and worst), plus which content type seems to get the most engagement.
Let’s take a closer look.
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The Best Time to Post on Twitter/X
The best time to post on Twitter or X for maximum engagement is at 11 a.m. on Monday and 11 a.m. on Friday. Tweets posted at those times tend to have the highest engagement rates, according to Buffer’s analysis of more than 1 million tweets.Â
Tweeting at 11 a.m. on most weekdays yields solid engagement on most days of the week, which makes sense. According to demographic data from Statista, almost 40 percent of Twitter users are between 25 and 34 and are likely to check the app during their lunch breaks or downtime.
Engagement tends to climb from the early morning on weekdays, peaking at around midday, then peters out by about 5 p.m. as the workday ends.
Plenty of other times see great results on the app and are worth adding to your social media content calendar.
Unlike other social media platforms, Twitter has more users who are both night owls and early birds. Posts shared at midnight on Sunday, Thursday, and Friday tend to perform well. Monday at 4 a.m. is also an excellent engagement time — if you ever needed a reason to get a social media management tool like Buffer to schedule your tweets, this is it!
Let’s take a closer look at the best times to tweet.
To make this data easier to understand, our data scientist Bufferoo has done some mathematical magic to make the recommended time zones universally applicable. In other words, no need to convert — consider all the recommendations local time. Whether you’re in EST (Eastern Standard Time), PST (Pacific Standard Time), or IST (Indian Standard Time), the times apply to you.
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The Best Time to Post on Twitter/X on Monday
The best time to post on Twitter on Monday for maximum engagement is 11 a.m. It’s one of the post times that sees the most engagement throughout the week. Other peak times are in the early hours at 4 a.m. and then when work winds down, at 4 p.m.
When to post on Twitter/X on Monday: 12 p.m.
The Best Time to Post on Twitter/X on Tuesday
The best time to post on Twitter on Tuesday is 11 a.m. Other time frames that perform well are 4 p.m. and 9 a.m., respectively.
When to post on Twitter/X on Tuesday: 11 a.m.
The Best Time to Post on Twitter/X on Wednesday
The best time to post on Twitter on Wednesday is 12 p.m., with other optimal posting times at 3 p.m. and 4 p.m.
When to post on Twitter/X on Wednesday: 2 p.m.
The Best Time to Post on Twitter/X on Thursday
The best time to post on Twitter on Thursday is midnight, at 12 p.m. If you’re not a night owl (or using a social media scheduling tool), 10 a.m. and 11 a.m. are also great posting times,
When to post on Twitter/X on Thursday: 12 p.m.
The Best Time to Post on Twitter/X on Friday
The best time to post on Twitter on Friday is 11 a.m., one of the most ideal times to tweet overall. Other times to add to your posting schedule are 12 a.m. and 1 p.m.
When to post on Twitter/X on Friday: 11 a.m.
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The Best Time to Post on Twitter/X on Saturday
The best time to post on Twitter on Saturday for maximum engagement is between 8 p.m. and 10 p.m., with 10 p.m. being the posting time that tends to get the best engagement. Even with these peak hours, there are better days to tweet than Saturday.
The Best Time to Post on Twitter/X on Sunday
The best time to post on Twitter on Sunday is 7 p.m. Tweeting at midnight is another good option, with 3 p.m. also peaking slightly (but notably behind the other time slots).
At a glance: The best times to post on Twitter/X for each day of the week
- Monday: 4 a.m., 11 a.m., and 4 p.m.
- Tuesday: 9 a.m., 11 a.m., and 4. p.m.
- Wednesday: 12 p.m., 3 p.m. and 4 p.m.
- Thursday: 12 a.m., 10 a.m., and 11 a.m.
- Friday: 12 a.m., 11 a.m., and 1 p.m.
- Saturday: 8 p.m., 9 p.m., and 10 p.m.
- Sunday: 12 a.m., 3 p.m., and 7 p.m.
This article was originally published on Buffer.