Real estate marketing is one of the most lucrative career paths you can choose in 2022, promising young minds a lifetime of financial independence. Also, real estate marketing jobs rank among the most similar jobs due to their excellent earning potential. But it has a unique set of guidelines and procedures that might just make it easier for you to quickly become a real estate agent or broker. A career in commercial real estate marketing jobs in Houston and New York City (NYC) are both highlighted in this article, along with some fantastic remote real estate job opportunities.
What Is Real Estate?
Real estate is a property consisting of lands; buildings, and valuable mineral resources either natural or man-made. Also, it includes water, trees, homes, and fences. People tend to invest in real estate by purchasing land properties directly or indirectly through real estate investment companies.
Real Estate Marketing Jobs?
To be precise, it is a career in real estate with the aim of gaining the interest, winning the trust, and confidence of the customer in a real estate venture. Although, the economy has a significant impact on the profession’s outlook. Company expansion is probably going to increase as the economy keeps getting better. Therefore, more positions will be open to potential commercial real estate job seekers globally in 2022.
Furthermore, in real estate marketing jobs, the use of various advertisement tools is necessary to create a unique brand, gain customers, and increase sales and revenue.
The following are tools that would enhance your job as a real estate marketer in a short time are:
#1. A CRM
A CRM, or customer relationship management software, is a tool that centralizes all of your marketing resources, including your social media pages, email marketing channels, trade and sales documents, and work experience.
These are the following lists of favorite CRM tools for real estate agents in 2022.
- Wise Agent
- LionDesk
- Realvolve
- Follow Up Boss
- Top Producer
#2. Social Media
Social media sites like Facebook, Instagram, Houzz, Twitter, and others are excellent channels for the world to be aware of your real estate project or firm.
#3. Your Website
The only digital space you truly own in real estate marketing jobs is a website. But if you go about it the right way, you’ll start to attract more of the right visitors who will eventually become fit, leading to future customers.
Use the internet to market products and services by employing strategies like:
- SEO: to help your site rank higher for suitable keywords.
- Blogging to draw in more of the right traffic
- Content promotions: to convert that “right traffic” into qualified leads.
#4. Email Marketing
Email marketing is one of the many real estate marketing strategy tools used, particularly in real estate marketing jobs as agents and brokers. Presently, they do this by sending potential customers newly listed homes that match their search criteria. In essence, real estate email marketing is a way to maintain contact with future and past clients in order to foster the kind of engagement that eventually results in sales.
#5. Chatbot
The use of a chatbot will help you manage your online presence for clients looking to buy a house, lot, or other real estate assets around the clock. Additionally, they give answers to often-asked questions for buyers, sellers, and renters. foster relationships with interactive, casual touchpoints, show properties in a visual, mobile-friendly interface, and provide links to video tours.
Commercial Real Estate Marketing Jobs
A career in commercial real estate requires marketing skills to convince potential customers to buy real estate as an asset that will only be used for business-related activities or to provide a conducive workspace rather than a home. For instance, owning commercial real estate includes office buildings, residential duplexes, restaurants, warehouses, hotels and resorts, strip malls, and healthcare buildings.
Furthermore, commercial real estate marketing jobs involve helping individuals, companies, and corporate interests make money from real estate by leasing it out, or holding it and reselling it.
How Much Money Do Commercial Real Estate Marketing Jobs Earn?
The average annual salary for all commercial real estate jobs, according to the BLS, is just over $49,000. Meanwhile, the bulk of sources point out that the average yearly salary for commercial real estate jobs is $85,000. However, these figures change since the majority of real estate agents’ incomes depend on commissions and the location of properties sold. Generally, income differences can be organized into four areas in the United States: the Northeast, West, South, and Midwest.
Real Estate Marketing Jobs in New York City (NYC)
Due to the ongoing lack of properties for sale throughout the Empire State, there is an increase in real estate marketing jobs in New York City (NYC). In addition, the New York housing market will still be constrained in 2022 by high prices and rising mortgage rates. However, from 45,441 in 2021 to only 38,966 in June 2022, the number of homes that were available in New York fell by 14.3 percent.
New York City’s (NYC) real estate marketing jobs are extremely unusual in that the city’s housing demand continues to grow despite home prices rising and the number of properties listed for sale. With regards to the fact that the nation is beginning to get back to normal after the COVID-19 pandemic.
How Much Does a Real Estate Marketing Job Make in New York City?
Real estate marketing positions in New York City generally pay between $76,503 and $97,774, with an average salary of $86,337 as of August 29, 2022. Salary ranges can differ greatly depending on a number of key factors, such as
- Education
- Certifications
- Additional skills, and
- your level of experience in your profession.
Salary.com helps you determine your exact pay target by providing more online, real-time payment data than any other website.
Real Estate Marketing Jobs in Houston
Houston real estate was flooded with offers in 2022. Because of this, it is stated that the market is still one in which sellers are preferred. Due to rising costs and interest rates, the Houston housing market has recently changed from consumer purchases to rentals. Whether you choose to market to buyers or sellers will depend in large part on your decision here. On the other hand, if you are a seller’s agent, your initial sales may be enabled by looking for real estate marketing jobs in Houston at this time. As you chart your career path, it is vital to stay updated with market trends.
How Much Does a Real Estate Marketing Job Make in Houston?
Recently, the median sale price of a single-family home in Houston surpassed $350,000 (May 2022), an increase of more than 40% from two years prior.
The average real estate marketing jobs salary in Houston is $148,070 as of August 29, 2022. But the range typically falls between $124,410 and $171,610. As a result, it depends on a number of important factors that were mentioned for real estate marketing jobs in New York City (NYC).
Real Estate Marketing Jobs Remote
Telecommuting, part-time, full-time, or freelance contracts are all possible with remote real estate marketing jobs. To improve work-life balance and mental health, becoming a remote real estate agent is a great option.
Additionally, the real estate industry, like many others, has quickly adapted to this new way of doing things. Although sales volumes were unaffected by the change.
Below are some benefits and features of remote real estate marketing positions in 2022.
- It Extends Your Geographical Horizons.
- It is cheap.
- flexibility in working hours and location.
- migration to digital strategies.
The following are features of remote real estate marketing jobs
- It enables quick document review, develops a transaction-specific activity log, and effectively manages your compliance procedures.
- Buy quality accounting software such as Sage 300 Construction and Real Estate, Xero, Realtyzam, Buildium, and FreshBooks.
- Management of Commissions
- Cloud storage
How Much Does a Remote Real Estate Marketing Jobs Make?
Let’s look at how much remote real estate marketing earns in the previous states on an annual, monthly, weekly, and hourly basis.
- New York City: $58,230, $4,852, $1,119, and $28.00, respectively.
- Houston, Texas, remote real estate jobs normally pay $82,851 a year and also charge $39.83 per hour.
Conclusion
There are numerous ways to sell real estate in the competitive digital market of today. Like any other aspect of marketing, getting the right customers is getting harder and harder. Even so, it’s important to note that you can work in real estate as an agent or broker, helping to buy a house. Online buyers are currently under a lot of stress as they look for the right property to buy. It would be wonderful if you could help in that way.
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FAQs
What is the size of the real estate marketing sector?
According to estimates, the real estate market will be worth USD 3.69 trillion in 2021 and USD 3.81 trillion in 2022.
The Importance of Marketing in Real Estate?
The benefit of marketing for real estate brokers is that it gives agents a platform on which to advertise and promote their offerings as well as to gather potential leads that could lead to even greater growth in their specialized field.
What other similar jobs are there to Real estate jobs in Europe?
There are many other jobs besides real estate in Europe, including management, property, and estate agency.