The tourism and hospitality industries are growing significantly as more people fly and go abroad. If you want to stay ahead of the competition and ensure that you’re providing your customers with outstanding service, it’s imperative to stay current with hospitality trends and best practices. When there are so many books on these topics, how can you choose the one that is ideal for you? This post will review some of the top books on hospitality and tourism management to assist you in making an informed decision.
#1. Be Our Guest: Perfecting the Art of Customer Service
Book by the Disney Institute
This is one of the best hospitality and tourism management books. It’s only fitting that Disney, the book’s publisher, would condense the finer nuances of hospitality and customer service for working professionals and those just starting out in the industry. Theodore Kinni’s book’s main message is exceeding expectations: find out what your customer wants, and then go above and beyond.
Customer service is the skill, or in Disney lingo, the magic, of providing something above and beyond the norm and producing a singular and unforgettable experience. Mere satisfaction doesn’t create brand loyalty; you need something considerably more uncommon but unquestionably superior for that.
The book is obviously applicable to all business operations, and Kinni has authored or edited 20 books on a variety of business subjects, including leadership, marketing, and sales. But since hospitality management is the intended audience, business people in the sector would be well to pay attention to the recommendations.
#2. Without Reservations: How a Family Root Beer Stand Grew into a Global Hotel Company
Book by Bill Marriott and Kathi Ann Brown
Few people are aware that Marriott started as a small family business, despite the fact that it is now one of the biggest hotel chains in the world. The son of the founder, Bill Marriott, Jr., wrote a book titled Without Reservations that is incredibly enlightening for anyone working in the hospitality industry as it outlines the path that the family took to success in the hotel business.
Additionally, Bill Marriott transmits his father’s expertise in the field along with advice for upcoming generations working in the hotel sector. No matter what kind of property or business someone owns or operates, this book is brimming with smart lessons to learn and managerial insights. For instance, Marriott advises being completely aware of your rivals and what they do at their core in order to outwit them.
#3. Setting the Table: The Transforming Power of Hospitality in Business
Book by Danny Meyer
If you’re not familiar, Danny Meyer is someone you should listen to. Setting the Table, by the award-winning restaurateur behind popular New York establishments like Union Square Cafe, Gramercy Tavern, and Shake Shack, provides hospitality experts and businesspeople in general with an inside look at how he was able to create an empire in one of the most cutthroat markets and cities in the world.
Moreover, the book discusses Meyer’s “Enlightened Hospitality” philosophy, which places an emphasis on solid internal relationships and top-notch customer service. The product in the hospitality industry is similar to that of any other firm; if your employees are not happy, your clients will also be.
This best-seller provides a clear road map to success for any business or organization via personal anecdotes, lessons, and suggestions culled from more than thirty years of hospitality experience.
#4. 7 Easy Ways to Show Your Employees You Care!: A Booklet for Hotel Managers and Others
Book by Jokima Hiller
Any hotelier or manager would do well to read “7 Easy Ways to Show Your Employees You Care.” One of the main causes of dissatisfaction at work and employee departure is a lack of appreciation. We occasionally forget to express to our staff how essential they are to us while going about our everyday business. Because they represent your hospitality company, this ebook will help you understand the value of your staff.
You must also establish a relationship with your staff if you want them to be content. This useful, concise advice from the author draws on her personal experiences to teach you how to treat your employees with consideration, compassion, and concern.
#5. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
Book by Joseph Michelli
We suggest this book because it contains original, insightful ideas that can be used by any size organization or company. At the age of 27, Danny Meyer founded Union Square Café, and today he is one of the most prosperous restaurant owners in the US. His formula for success in the hospitality sector is revealed in the book.
In this book, you’ll discover the dynamic Enlightened Hospitality philosophy, which emphasizes both creating strong internal relationships and delivering excellent client satisfaction. This book will increase your productivity if you’re a hotelier, hotel manager, or even a leader or management in any organization.
#6. The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets
Book by Micah Solomon
This book is one of the most-effective books on hospitality and tourism management. By Forbes.com contributor Micah Solomon, The Heart of Hospitality is a manual for effective hospitality management and client relations. It contains suggestions from some of the top business leaders and executives in the sector, such as Virgin Hotels CEO Raul Leal, Top Chef Tom Colicchio of Craft Restaurants, Chairman of Four Seasons Hotels & Resorts Isadore Sharp, CEO of Union Square Hospitality Group Danny Meyer, Chef Eric Ripert of Le Bernardin, and Restaurateur Traci Des Jardins. It is a requirement for all levels of hospitality personnel.
#7. Marketing for Hospitality and Tourism
By Philip T. Kotler, John T. Bowen, and James Makens
A great resource book for hospitality professionals interested in marketing is Marketing for Hospitality and Tourism, which is now in its sixth edition if you’re searching for something even more comprehensive than the preceding guidance. The primary focus of this book, written by three bestselling authors and industry leaders in hospitality, is hotel marketing.
It provides practical case studies, useful application examples, practice exercises, and more to assist both students and professionals in overcoming the most pressing issues facing the global hospitality sector. Social media coverage, contemporary business trends, and new hands-on activities are all included in the sixth edition.
#8. Overbooked: The Exploding Business of Travel and Tourism
Book by Elizabeth Becker
The economic, political, and cultural effects of global influences on travel are examined by Becker in Overbooked. It’s fantastic, too. It emphasizes how critical it is to pay attention to the little things in order to provide an outstanding client experience – especially important in this business given the nature of hospitality. This book is for you if you want to expand your business or simply challenge your way of thinking and be open to fresh ideas in the context of international travel.
#9. 100 Tips for Hoteliers: What Every Successful Hotel Professional Needs to Know and Do
Book by Peter Venison
Industry insiders already see this bestseller as essential reading. With more than three decades of expertise in the hospitality industry, Venison has led a fascinating life. He enrolled in a hospitality school in his adolescent years, practically by mistake. Soon after, he started climbing the corporate ladder from the bottom up and went on to become the CEO of some of the most prestigious businesses in the industry. Using this knowledge and his extensive travels, he offers a wealth of advice that any hotelier can use and customize for their particular location.
#10. A Wealth of Insight: The World’s Best Luxury Hoteliers on Leadership, Management, and the Future of 5-Star Hospitality
Book by Rahim B. Kanani
The title of this book is accurate. A Wealth of Insight, one of the top books in hospitality and tourism management is unquestionably a wealth of knowledge gained through a tremendously rich deep dive into the world of opulent hospitality. For this book, Kanani, a journalist who frequently speaks with prominent executives, business owners, and hoteliers for major media outlets, interviewed over 35 of the world’s top luxury hoteliers.
This book is unquestionably a must-read for all aspiring and established luxury hotel owners, managers, and marketers. It contains insights on staff recruiting, hotel marketing, technology, branding, personalization, the most important trends impacting the sector, and more.
What Are the 3 Cs in Hospitality?
Focusing on the three C’s—Communication, Convenience, and Choice—which customers secretly crave will help you identify possibilities to improve the guest experience. If you meet the needs of your customers in relation to all three of these, you will be well on your way to increased distinctiveness and additional money.
What Are the 4 Main Components of Hospitality and Tourism?
Food and beverage, lodging, travel and tourism, and entertainment and recreation make up the top four industries. Despite industry segmentation, there is a lot of overlap to enhance the consumer experience.
What Are the 5 A’s in Tourism?
A tourist often does this by considering five fundamental factors: attractions, accessibility, lodging, activities, and facilities. As a result, it is easier and more comfortable for individuals to travel anywhere in the world quickly and safely.