It can be challenging to stay on top of the most recent trends because the hotel industry is constantly expanding and changing. However, you can make sure that your establishment is ahead of the curve by being aware of the most recent developments in hotel management. The future of the hotel industry is being shaped by a number of interesting themes, such as new technologies and sustainability programs. You can put your hotel in a position for future success by keeping up with these trends. Continue reading to learn the most current hotel management trends that will keep you one step ahead of your competitors.
Current Hotel Management Trends Caused by COVID 19
Below, you will find the latest hotel management trends caused by the Coronavirus.
#1. Health & Safety
Several hotel trends can be broadly categorized as being concerned with safety and cleanliness. These have taken on increased significance with the introduction of COVID as the globe learns to live with the virus and takes steps to stop its spread. Hotels, dining establishments, bars, and cafes must give these concepts their full attention.
There are a number of actions that might be taken in this situation, such as offering hand gel, sanitizing locations where consumers will be, putting mask and other protective equipment policies into place, and making sure social distance laws are adhered to. To make individuals feel comfortable, any particular restrictions must be made known beforehand and followed.
#2. Non-Contact Transactions
Contactless payments are one of the best instances of how to reduce friction, which is a major theme in many of the biggest developments in hospitality. Customers can save time by not having to rummage through cash or enter a PIN when contactless payments are accepted. With the advent of services like Apple Pay and Google Pay, carrying a wallet is no longer necessary. The coronavirus pandemic has raised demand for contactless payments, which also reduce friction and enhance the consumer experience. Many people may regard contactless payment alternatives as a need rather than a luxury. This is because many customers and employees feel awkward handling currency.
#3. Voice Control and Search
Customers who look for hotels and restaurants and make reservations frequently use voice search, so you must adapt to this shift in consumer behavior and make a concerted effort to attract these customers. This entails, among other things, explicitly arranging the content of your website so that it appears correctly in voice search results.
In addition, voice control can be utilized to operate equipment in hotel rooms, improving the visitor experience. Smart speakers, for instance, may respond to voice commands to turn on lights and other gadgets in the room as well as answer inquiries from visitors. This may reduce the number of surfaces that visitors touch.
Current Trends in Hotel Management
In the future, generic or impersonal hotel chains will find it difficult to remain in business. Your hotel needs to have a distinct identity that appeals to both returning and new visitors who are searching for an exceptional vacation experience. This personality obviously needs to be communicated through your workers and the actual property, but it should also permeate your online presence.
Below is the list of the current trends in hotel management
#1. Smart Hotel Technology
Integration of the Internet of Things (IoT) is something that intrigues visitors to a place. It provides them with a high level of efficiency and convenience in addition to a feeling of luxury. As people begin to use technology like this in their own homes, demand for it in hotels is rising.
#2. Robot Staff
While some travelers would find it unsettling to have a robot serve them, others might embrace the ability to stay at a hotel without having to deal with people. In order to automate check-in and check-out, carry luggage, serve as concierges, or provide room service, more and more hotels are turning to robots.
#3. Augmented and Virtual Realities
The specialized markets for these technologies have changed. They are already extremely well-liked in attractions, gaming, and entertainment, but they can also be quite helpful to hotel guests. While augmented reality superimposes virtual features in the real world, virtual reality substitutes the real world with visual and auditory information. Customers can take virtual tours of your property and even specific areas of the location if they want to experience them before they buy. A hotel can utilize an interactive map to provide information to visitors via virtual reality.
#4. Eco-friendly Hotels
In general, as it becomes increasingly obvious that sustainability is a significant concern, society is becoming more environmentally sensitive. The way travelers select their hotels is changing as a result of these shifting perspectives. Energy efficiency, trash management, and eco-friendly construction are priorities for sustainable hotels.
#5. Distinctive Brand Experiences
A lot of hotels are now beginning to distinguish their brands by making a special effort with the way they construct, arrange, or furnish their facilities. Anything a hotel can do to add a novelty factor will be advantageous because travelers are looking for hip, immersive hotel stays more frequently.
Future Trends in Hotel Management
In the near future, hotel managers may introduce the following trends in hotel management.
#1. Chatbots
Chatbots can be particularly helpful for providing prompt answers to questions even when human staff is not present. This frequently results in first-contact resolutions, but the chatbot can also gather data and relay it to a human representative if necessary.
The hospitality sector needs to prepare for the rise in inquiries from patrons concerning the coronavirus and any limitations placed on lodging and dining establishments. Chatbots can quickly respond to even the most basic questions in this field, which will make everyone feel less anxious.
#2. Mobile Check-In Service
Offering a mobile check-in service is one of the most practical hotel trends for reducing the need for human-to-human contact. This is an especially important concept within the context of the COVID pandemic and the associated efforts to contain the virus. It is primarily associated with hotels and other forms of lodging.
Having said that, mobile check-ins can enable consumers to take advantage of self-service and will speed up the arrivals portion of the customer experience even at more routine times. You must grant clients access to an app for this to be successful. Put a link on your website and print QR codes on all of your company materials.
#3. Personalization
The need for personalization is a key trend in almost all businesses, and the hotel sector is no exception. The development of big data is the main force behind this. A growing proportion of hotel visitors prefer to be acknowledged as unique individuals rather than just another faceless clientele.
People use personalization in many different contexts. For example, by utilizing GPS technology and reservation information, hotels may automatically offer returning guests the same amenities as they had the last time they were there. When they arrive, a staff member may also personally welcome them. In addition, with the proliferation of smart devices, hotel guests can now utilize their own gadgets and accounts on entertainment websites.
What Are the Current Trends in Tourism?
Active ecotourism and cultural engagement are emerging trends that allow travellers to explore the world in a more sustainable way.
What Is the Latest Innovation in Hotel Industry?
Smart hotel rooms
Smart hotel rooms allow guests to easily personalize their rooms to fit their needs. The technology in hotel rooms enables the guest to adjust the room temperature and lighting, and guests can even stream their favorite shows through a remote or smartphone.
What Are the New Technology in Hospitality Industry?
NFC technology
This technology is also ideal for self-check-ins by guests at hotels. Besides payments and an easier way to gain entry to hotel rooms, NFC technology can also be used to personalize a guest’s experience at a hotel or resort.
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FAQs About Current Trends in Hotel Management
What are the current issues in hospitality today?
Political and Security Challenges
This again is one of the top management issues in the hospitality industry. The issue of managing the macro issues dealing with the socio-political as well as economic challenges. The threat of terrorism today has changed how people travel and where they travel.
What is smart hotel technology?
A smart hotel room or smart suite enables guests to control their hotel rooms remotely. For example, a guest can lock the hotel door, close and open curtains, turn the TV on or off, and manipulate the lighting system. Smart hotel technology can make the guest experience more enjoyable, thus ensuring their return
What are future trends?
Future trends such as climate change, new mobility, and digitalization are major challenges. They will shape our future life and make it unequivocally clear to us that a fresh way of thinking will be inescapable in many fields.