LATEST TRENDS IN THE HOSPITALITY INDUSTRY: The 10 Latest Trends

Recently, the hospitality industry has focused on developing itself in the last few years. There is a lot of development happening in the hotel sector that further makes it unique and worth staying at. Also, starting with its personalization and automation, it prioritizes the health and well-being of its customers. In this piece, you will learn more about the latest trends in the hospitality industry.

What are the latest trends in the hospitality industry?

Below is the list of the latest trends in the hospitality industry

#1. The use of Automation

Without a solid data function, automation cannot succeed. The capacity to collect, save, analyze, and interpret high-quality data, will enhance company performance. There are two ways to accomplish this: either you enter the fiercely competitive market for hiring talented data science professionals, spend money on the necessary technology stack, and create a data management workflow, or you hire consultants who work with hotels. Using consumer data well can offer priceless insights that can be used to guide important decisions. Additionally, it will support all departments by not consuming time and performing repetitive operations using data. Also, this can help with seasonal changes, staff shortages in the hotel industry, and the urgent current problems of inflation and pay growth.

#2. Improvement of the Guest Experience

Hotels will take the visitor experience to entirely unknown heights by concentrating on ways to enhance hotel operations in a comprehensive manner. This includes every element that contributes to the main operating function. For instance, replacing outdated processes with data-driven, digital ones and providing staff with training that focuses on results for delivering customer experiences, high sales (food and drink, spa services, activities, hotel upgrades, repeat stays), and technology use. In order to provide guests with something new, easy, and fresh, properties can incorporate customer experience components that are new to the market. By giving guests the opportunity to check in and leave using contactless technology as an example, they can avoid the front desk altogether. 

#3. Personalization

Today’s visitors have come to demand to be acknowledged as individuals and treated with respect. At the same time, businesses are going above and beyond to personally welcome visitors, and platforms like Mailchimp and Zoho have made personalized email marketing accessible to anyone, providing communications that are extremely audience-specific. Data provides insight into past purchasing behaviors, allowing hotels to personalize their offers and promotions and automatically provide similar services to prior stays. This also goes well beyond merely adding the customer’s name to email greetings. Furthermore, digital chatbots have been shown to improve customer service both during the reservation process and when answering frequent queries.

#4. Sustainable Development

“Sustainability” resumes its position as a current and defining element of the hotel industry.  Also,  extensive ethical and environmental considerations are influencing decisions made at the hotel management level.  This is also a logical extension of avoiding disposable plastics, eliminating superfluous paper consumption owing to opt-in receipts, and decreasing food waste. Simple choices, like selecting towel rails to install during renovations, have huge effects when they are made on a large scale. Simple eco-friendly changes include using larger, locally sourced dispensers instead of tiny toiletries, using organic bedsheets that are ethically manufactured, and conserving electricity with smart bulbs, among other things. 

#5. Local Encounters and Cultural Investigation

Travel is done by 48.5% of people in order to “expand my mind to other cultures and experiences.” All hospitality-related enterprises, including B&Bs, guest houses, and short-term apartment buildings, can profit from this. Also, They can also cooperate with regional service providers for experiences that complement their own. For instance, a rural hotel sector could want to collaborate with a nearby business that provides outdoor recreation services. Similar to this, a guest house in the city center can work with nearby attractions like museums and walking tour guides to provide an all-inclusive package. To make it even more special, they can block access to their guests only. Another choice is to offer these opportunities to experience and explore the culture inside.

#6. Packaging

Designing packages to specifically target certain consumer profile categories can help businesses expand, whether the focus is on well-being and health, experience and culture, or both. The benefits of promoting a reduced level of customer service by offering the Simple Index, which states that “64% of consumers are more inclined to recommend a business because of a simple experience.” Also, offering package solutions at a set price enables you to target customers who want more customized accommodations. Choosing to provide a wellness and digital detox vacation or a city center culture vulture experience, for instance. Such package offerings might include lodging, breakfast, dinner, and nearby activities, all of which might relate to the main experiential theme.

#7. The Audience on Social Media Demands Your Answer.

The use of social media by hotels is not just for hotel promotion, but also for customer service and revenue-generating activities. This also implies that when guests visit your hotel’s Facebook page and leave comments, they expect to get a response. You can also increase client loyalty and brand awareness through contact. Today’s internet shoppers post images of their travels and destinations (including their vacation destinations, hotel rooms, and other destinations) on social media sites like Facebook and Instagram. All these social media posts act as a reference for other people who want to go for a vacation, looking for a hotel to stay in, and seeking what are the available exciting menus there. 

#8. Creating Videos

With time, video marketing has gained popularity, which has grown in recent years. Research indicates that hotels will be able to draw in close to 80% of visitors through video engagement. Videos are an effective medium for showcasing the experts at your hotels and restaurants. With the use of this platform, you can give prospective customers a brief look at the amenities you’ll be offering. For instance, you can entice visitors with videos of some mouthwatering culinary masterpieces to encourage dinner reservations or smart rooms to convince them to stay at your hotel.

#9. Imagining New Hospitality Spaces

Take advantage of the workplace’s fast transformation by establishing hubs for remote and collaborative work. In recent years 16% of businesses globally will be entirely remote, compared to 58.6% of the US workforce as a whole. Furthermore, according to 78% of business respondents in one poll, this upward trend is only expected to continue. In the off-season, lobbies and empty areas like conference rooms or even entire floors will find themselves suddenly revitalized. As a result, it is possible to create new revenue streams, boost competitiveness, update the brand’s attractiveness, and provide a much-needed amenity for the neighborhood. Offering business centers can also tie into total visitor package deals. It also enables hospitality companies to serve various categories of business clientele.

Interestingly, there are many different buyer personas that businesses can target, ranging from digital nomads and freelancers in the area to tiny companies looking for a workspace.

#10. Regional Staycation in the Hospitality Industry

In the past, focusing on the neighborhood market could be unproductive. After all, why on earth would locals choose to stay in a local establishment if they already reside there? This no longer holds true, and the reason for this is that hospitality organizations are expanding beyond simply perceiving their primary business unit as a place to stay overnight. Evidently, Targeting the neighborhood with memorable staycations is a potentially very profitable business strategy, whether they are for singles, couples, or families. Reservations for staycations increased by 18% between 2020 and 2021. According to PwC, the hotel business sees a pricing premium of 14% when the experience is done well. Additionally, a hotel firm might survive in the off-season on its local reputation.

What Are the Five Trends Influencing the Hospitality Industry?

The most important five trends that influence the hotel industry include:

• Staycation
• Automation
• Customer’s health and well being
• Social media platforms
• Imagining new hotel spaces for the modern workplace

What Are the New Trends Popular in the Events, Entertainment, and Hospitality Industry?

Below are the popular trends in the events, entertainment, and hotel industries:

• Automation
• Cloud game
• Podcasting comes from the mainstream
• Streaming videos on demand
• Smart home entertainment
• Hotel health well being
• AdTech
• Staycation
• The Korean wave goes mainstream
• Hospitality improvement of the guest experience

What Is the Latest in Marketing Trends for Hotel Hospitality?

In reality, the newest trend in the hospitality sector is co-working spaces in hotels. It’s important that hotel owners concentrate on this marketing technique and throw open their doors to invite locals to their establishments. I assure you that this is one of the trends in hotel marketing that will change the industry by 2023.

Related Posts

1. CURRENT TRENDS IN HOTEL MANAGEMENT: Top Trends
2. Social Media Management Platform: Best, Free & More
3. BEST SOCIAL MEDIA MANAGEMENT TOOLS: Best Online Tools For Your Business
4. TRENDS OF MARKETING: Digital and Social Media Trends
5. HOTEL MANAGEMENT MAGAZINE: For Successful

FAQs for Latest Trends in the Hospitality Industry